GIFs have become a fun way to communicate and connect on social media and can do wonders for the reach of your Instagram account. These are between a photograph and a video, as they are moving images but they are still not considered videos since they have no sound and are quite short. One of their biggest advantages is that they are attractive to followers, they are entertaining and extremely easy to share. Did you know that GIFs were created in 1987?
GIFs have gained popularity across different platforms and they can help you take the next step in growing your Instagram account. Below we will explain everything you need to know about GIFs.
This guide will help you fully exploit the potential of your account and gain the trust of your audience.
Why post GIFs on Instagram?
Instagram was born as an application to share photos and with its growth, the platform began to admit different types of content: videos, memes, and other types of publications in different formats, always highlighting the visual content. With this in mind, GIFs are an excellent alternative to add some variety to the content that you show to your followers, beyond the photos and videos that we traditionally see on Instagram.
Unlike photos and videos, GIFs have a wider range of expression, since it is easier to add texts, effects and even create them from different photos to create a moving image. This allows you to publish entertaining content that generates even more interaction from your followers. Even Instagram has recognized the power of GIFs and has added a sticker specifically to make it easier to add it to users’ stories.
By using GIFs in your Instagram posts in combination with some Instagram Brand Marketing tricks you can take your account to the next level.
How long can a GIF be?
For videos, Instagram has a 15-second limitation. If the duration of your video exceeds this limit, you will not be able to create a GIF with it, so you should consider dividing it or uploading a complete video.
GIFs are typically about 6 seconds long and it is common for GIFs to loop over and over again, but you can choose to turn off the loop to make it play only once or a specified number of times.
How do I upload GIFs to Instagram?
To get started, the first thing you should do is find an application with which you can convert your GIF into a video. You will actually be posting a video since Instagram does not support GIFs directly.
After installing the application the process is quite simple:
- Load the GIF you want to convert into the application.
- Select where you want to save the GIF converted to video.
- Some applications allow you to make additional edits such as filters and special effects.
- Wait for the conversion to finish.
- Save and upload to Instagram.
Facebook, the company from which Instagram is derived, does not accept GIFs among its publication formats, so it is necessary to use third-party applications. However, despite this limitation, GIFs are extremely popular within Facebook, so it is possible that in a short time we will see Instagram include GIFs among its supported formats. Until then, we will have to use this type of procedure to post GIFs on Instagram.